my first puzzle

well guys, here is my first puzzle. I wanted to give something away, and make sure that anyone who gets it really wants it, so i made a little puzzle for you to participate.
Its very easy, just dont get scared by the binary and such, its just a way to keep lazy asses away ;)
No hints allowed, please.

I really hope you enjoy it :)

good luck!
Edit: Contest ends Tue 5th May at 18:00 pm gmt+1