Planetary Annihilation - Insanely over priced?!

Hey,

I've been waiting for this game to be available on the store, I knew it was going to be expensive, but I thought more like $50 or $60!
Guess what? It's 90 freaking dollars! What the hell?! Early Access game, an incomplete game, for $90?! No thank you...

What do you think about the price of Planetary Annihilation?

Edit: The Russian price is a lot cheaper! It's ~$38 and doesn't seem to be region restricted!
Edit: The Russian price was increased to 2499 rubles on June 15th 2013.