Total War: Troy for free during it's first 24hs on EGS. Since this announcement I have been thinking a lot about the "free games" Epic's policy.

TW Troy, being part of one of the best selling sagas ever on PC, going as an exclusive and free during it's first 24hs on EGS is a big milestone in the industry imo... a "game-changer" maybe.

Have been searching about articles on this marketing strategy, some research or analysis on Epic numbers and long term goals but couldn't actually find anything except ad-news...

Is this just possible through Fortnite money? The engine money? Their investors? I'm sure they paid Rockstar a huge lot of money because everyone seems to have registered GTAV on EGS, even people who cannot run it or even don't care at all about videogames. And now they will deploy another huge ammount for every copy of Troy claimed on their site (anyway I guess they will be a lot less than GTAV)

Thanks in advance if someone can share some links or thoughts about this topic. Hope you are doing well and stay safe.

4 years ago

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They are basically paying for people to come to their platform in the hopes that one day it will pay off. However it probably won't and once Fortshite dies, it will die a slow death.

4 years ago
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All I can say about this is none of my friends in my circle spends a dime in Epic store but spends a lot in Steam. Most of them have taken those free games but did not spend anything for 2 or more years.
Another thing I have noticed is that most of the user base that epic attracted are those who will never spend money on games, they usually pirate games. that's why a huge number of epic supporter comes from India, Sri Lanka, other southeast Asian nations, middle east, Philippines, etc. there is a term in business called quality customer...well......

unless they stop this exclusivity thing, I will never spend money in that store.

4 years ago*
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Your prejudice served you well once again. Here is some data where Epic customers really are coming from.

View attached image.
4 years ago
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active players in Fortnite does not equate to the customer base... everyone knows young demographics in the USA play Fortnite most... I have seen Asian people who do not have gaming PC yet claimed GTA 5.. Any way there no point arguing..go through this link

https://www.businessofapps.com/data/fortnite-statistics/#1

4 years ago
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This was from their summary about their store's success. That these numbers include Fornite players is true, yet not even one of your claimed "huge number" sources made it into the top 20. So ... yeah.
Besides, they also reported how much revenue their store made in general, with third party content etc. Seems they are pretty satisfied with their success. But obviously you must know better, because none of your friends spends money there and you have seen Asians grab GTA5.

P.S. If you didn't register, it was me he who provided your link on the previous page. But good job on reading it!

4 years ago*
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This is only farther proves their majority earning source comes from Fortnite and from 18-24 (according to article) year old US kids not from new user base worldwide that claimed free games.. Did you just try to take credit for open source link ? The way you are acting it feels like you work for epic . Extremely butthurt. I must know better ? It feels like you are the one acting that way. I am replying to the main post. Not your post or comment.

4 years ago
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Oh boy. Nobody disputes that Epic makes most of its money with Fortnite. But in your brain you seem to have a malfunction, as you can't process Epic being able to make a huge amounts of money with Fortnite AND already running a pretty successful store.
Your only argument is that neither you or your friends spend money there and that Fortnite is making Epic rich. Neither is relevant, because contrary to the impression you want to leave, their store is already attracting paying customers.

Anyway, you probably will only come up with some other correct but absolutely irrelevant argument, so I'm out.

4 years ago
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Ha ha ha... ladies and gentlemen butthurt guy continues...My argument is the quality of the customer epic gaining with free games outside it's Fortnite user base is really low and their main earning source is still Fortnite. Understood tiny brain? Still butthurt? I know you are..here comes butthurts comment 1.2.3...

4 years ago
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trying to be funny? must be a sad day for you...

4 years ago
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everyone knows young demographics in the USA play Fortnite most.

I read your link, and all it says is that the biggest demographic is age 18-24. That's income-earning age here in the USA. Your link also says the average player spends $84 on Fortnite. That's a chunk of change for people playing a Free to Play game, right? Well, when they get tired of Fortnite, where do you think they're going to spend that $84 (and keep spending)? Like many people using Steam, they're likely to stay on the client they've been using. That's also why they're giving the freebies - to get people using their client. You're much more likely to buy something from a storefront you pass by every day, than one you never see.

active players in Fortnite does not equate to the customer base

You're 100% correct, but it does equate to potential customer base. I believe it's pretty safe to assume we all started on a particular client (coughSteamcough) with one game, and using you as an example, you now have over 1000 games on that client. That's exactly what EGS is expecting and, given Steam's own history, there's nothing that says it won't happen.

4 years ago
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Now this is a man who explains wonderfully and you made some good points.@tzar.. what do you thing will happen to steam in the future? Most of EA games coming back to steam...horizon zero + bloodborn...not to mention some of the xbox games

4 years ago*
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Ah, whoa ... thank you for the wonderful compliment. That made my day. :D

Edit: Sorry, I didn't see your edit at first, as I replied from inbox. I don't really have an answer to that, other than I believe companies like EA and Microsoft are (again, since they have in the past) seeing Steam as the biggest storefront with the biggest customer base, and they want a piece of that pie. Steam is like the WalMart of gaming - everyone wants their products in their store. Also, If I'm not mistaken (and I may well be) most of the recently Steam-released EA games require Origin to launch anyway, which puts EA's storefront in front of you every time you launch their game from Steam

Speaking on a more personal level, what I am hoping will happen is that there's a little more pressure put on everyone involved in these "client wars", as competition nearly always benefits us as customers (via pricing, post-purchase support, and client user-friendliness and features).

Oh, and I can't wait to play Bloodborne on PC. :D

4 years ago*
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You are right, steam should do more with these competitions. Epic has given many quality games free which is commendable.

4 years ago
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My Ubisoft account was created 5 May 2010
My Origin: 21 July 2013
My Steam: 7 March 2014
Anyone can guess which is dominating..

And considering that it is very safe to assume that every gamer has access to at least a phone with internet these days there is noway they would stay oblivious to a giant like Steam.. comparing a physical storefront to a digital one is way off point imho.

4 years ago
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And, as a counterpoint, my buddy at work has been playing Fortnite since launch, spent hundreds of dollars on EGS and Fortnite, and didn't even know what Steam was until I told him he needs to play Borderlands 2 ... and I even had to send him a key for the game to get him to install it! (Edit: and even then only because he missed the freebie on EGS by an hour, thanks to work).

But that's irrelevant. We're both citing one sample of a much larger group.

Yes, Steam has the bigger foothold right now. Yes, Steam has the bigger library (but is it all worth owning?). Yes, Steam has more features. Yes, I love Steam for all that it offers, and I'd wash Gaben's dirty fat feet for all he's done. But I can also admit that Epic has a huge foothold in gaming, and have since the launch of Fortnite (even before that, really). Look up how many people are playing that game and how much they're spending. Check the EGS free games thread, or the EGS sales threads. More and more people are not only using their client (and, passing by their storefront), but buying games on it. EGS is most certainly growing, and I believe it's good for all of us, despite my initial apprehension.

Will EGS ever be "bigger" than Steam? Don't know, don't care. I'm entering into the "client wars" on my own side. I want more competition, better prices, better games, and better clients and customer support from all involved.

4 years ago*
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Just for the sake of clarity I'm not kissing Valve's Ass.. god knows they did and still do way more than their fair share of infuriating crap.. it is just that most of the articles I read stuff told by EPIC ceo just rub me the wrong way

Call me a sentimental fool but Valve created Steam as a platform to actually serve gamers as a way to deliver updates and back then the gaming industry wasn't filled with greed and crap like those last few years.

EPIC's "Tim" said EGS was to battle Steam monopoly yet steam didn't actually use their money or influence to monopolize the market.. is it their fault no one decided to compete with them.. and the way EGS try to force ppl through those exclusives is actually makes it more the console market .. how is this good for PC gaming ?!!

He said they work for the good of game developers and that the exclusivity money is supporting the developing of those games (plus the lower 12%):
I know Steam "everything goes" was a seriously disastrous decision, but EGS is way too selective for what is sold in it and even more selective for those exclusivity ... seriously all the exclusive titles I'm aware of are powerhouses either from top publishers/developers or even damn good indie devs .. not really the ppl that need that support
And for some reason he keeps attacking Steam whenever he got a chance.. I'm curious what the heck did valve do to make him that butt hurt.

As for EGS to surpass Steam I personally don't think so.. they are pioneers of the market almost 2 decades of experience and they are very well established (systems, infrastructure or whatever it is called)
EPIC made one of the most (if not the most) used/popular engine in the gaming industry add to that the insane success of "fortnite"
But EGS as a store in itself only has that insane pool of money as its only advantage against a very well established store which is Steam (and despite what many argue steam is not standing still.. EA came back, MS bringing to Steam previously exclusive big titles are just examples)

We can all speculate but we will have to wait and see when (or if) the investment EPIC makes in EGS starts to pay.

4 years ago
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I'm only going to address certain things, as others are strictly opinion, and we could go back and forth all day.

EPIC's "Tim" said EGS was to battle Steam monopoly yet steam didn't actually use their money or influence to monopolize the market.. is it their fault no one decided to compete with them.. and the way EGS try to force ppl through those exclusives is actually makes it more the console market .. how is this good for PC gaming ?!!

Sweeney claims he wants Valve to lower their cut. Valve simply hasn't had to leverage the market since they started because they were the market. Hopefully that changes with EGS, and they pressure one another into improving.

know Steam "everything goes" was a seriously disastrous decision, but EGS is way too selective for what is sold in it and even more selective for those exclusivity ... seriously all the exclusive titles I'm aware of are powerhouses either from top publishers/developers or even damn good indie devs .. not really the ppl that need that support

EGS kinda needs those big names in order to get off the ground. One really big game (i.e. Borderlands 3) is going to draw far more customers than a dozen smaller indie games. Are you going to install EGS to play "Butterfly and Poppo's Magical Match 3?" They are adding smaller(ish) indie developers as they go, though. I'm not terribly fond of exclusives myself, but I recognize the need for them in order to gain a foothold in an already established market. And ... well, many of us already have the client installed from claiming the freebies, so now that our libraries are fractured, it's become easier to buy those exclusives on another client (as long as the price is right). The consoles have been doing it for years. Our advantage is that we don't need a second PC or game system, we just install another piece of software. ;)

But EGS as a store in itself only has that insane pool of money as its only advantage against a very well established store which is Steam

Is that really all it has? They also already have a huge customer base, built on Fortnite, that grew to insane proportions in only three years. .The fact that they're rolling in Fortnite cash (along with their many other assets) should make that obvious. They have some absolutely insane potential for growth over the next few years, and they appear to be playing the long game.

and despite what many argue steam is not standing still.. EA came back, MS bringing to Steam previously exclusive big titles are just examples)

Is that really Steam not standing still or is that MS and EA not standing still? I haven't seen anything that says either were pursued or approached by Valve. I suppose it depends on what you consider moving forward, though -- and I consider things like changing the library or skin or adding Steam Labs and such as more of a lateral move. I'm actually curious how you think Steam is moving forward.

As I've stated before (and just for the sake of clarity), I'm not in this to be on any one client's side. I do love Steam, no doubt. It's comfortable, and I've been using it for over a decade. It'd be easy for me to "fanboy" all over, but I also realize that most of my games are on Steam because that's all there was back then. That, and my compulsion to buy bundles LOL. Now I have choices (which is always nice), and hopefully having another choice will force both Valve and Epic to step it up a little. But, at this particular moment in time, it looks to me like Epic is doing a lot more for us, the customer, than Valve is ...

Edit: After proofing, I realize I added more opinion than intended. I hope my points aren't clouded by that. Apologies.

4 years ago*
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Sorry for the second reply (it's more to emphasize this point than be annoying, I swear!)

Something else to consider, too -- Steam got off the ground because it saved developers/publishers a huge chunk of change -- no more cost of physical copies, less marketing on their end, no need for servers hosing updates and bandwidth costs, etc.

And now Epic is not only doing all of those things, but taking another 18% off the top and giving it back to devs/pubs. I don't believe some people grasp how huge that 18% is -- it's about as much as Valve was saving publishers when they started Steam.

4 years ago
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I was actually thinking about something similar:
I suppose EGS is planing to operate -eventually- at the same level as Steam.. I mean Steam hosts -I assume- few thousands of games (and I'm not talking about the tens of thousands of shit piles that mistakenly called games).. maybe also have a few similar features of what Steam (and frankly the other stores/launchers too have) .. so is the 12% cut actually viable for operation costs and making profit for EGS when that "long run" come to pass ?!!

I believe Sony and MS all take the same 30% cut as Valve, but how did EPIC come to realize that 12% is viable on that scale ?

4 years ago
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but how did EPIC come to realize that 12% is viable on that scale ?

Not a clue. LOL.

Tim Sweeney: Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic,” wrote Sweeney. “From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.

Source

Just speculating, but maybe other clients (including consoles) have been taking as much as they could get away with over the years? 30% off the top is pretty big (even taxes in the USA aren't that bad yet!)

4 years ago
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4 years ago
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There's something no one named that can be added.

With this they came almost out of the blue and automatically placed themselves as Steam direct competitors, when there were previous abd mayve better launchers/stores like GOG, Uplay, Origin, etc.

To put it down to an example. If you support a team that, for instance, over 100 years has had only 2 continental trophies when there are others with 7, 6 and 4 trophies, any foreigner would think your team could never be bigger than the other three. But, if you place yourself as the direct rival of the biggest one, you will be magically treated as one of the two biggest teams. Got it? You could even pretend that winning this tournament against your rival will make your team the biggest one, notwithstanding the history and achievements of the rest. Here in La Plata we call this the "Wood's Wolf" effect.

I think this is an asset for Epic, they are still light years far from Steam services, and though they are treated as direct rivals

4 years ago
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I certainly don't understand any discution about the two clients,i have steam since the age of Hl2,is nice and simple to buy games,ok,it's been around for 13-15 years?Ofc it will have more services/expiriences,obvious.
Epic from the other hand 2 years(?) around,decent services,and nice customer publicity(free games)
So my point is why whinning and why you have to be in a team?
P.s I bought AC Origins Gold edition for 4.99 in Epic at steam?remind me the lowest price...
P.s 2 Name the free games of steam for it's years and the money you spend in it...(don't say plz don't the TF2 or the freebies of 1 euro/dollar range and not from companies that gave them themselves)
From steam as steam because you are a valuable customer,as a prize...none i think:P

4 years ago
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Epic is basically that new kid that just moved in to our school. The thing is he's rich AF and he needs friends. But the cool/popular kids hold all the votes. So he's throwing money at us kids to take us away from mr. pupular GABEN

4 years ago
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it's cool, i get so many FREE games i never gonna play, like ever....
i just love collecting without playing lol
also GOG or itch.io too in a sense

fell free to disagree though, i hope nobody is so small minded here unlike in other places called red***

4 years ago
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The older you are, you play and buy fewer games. The younger you are, you play and buy more games. Epic is probably aiming for 10 years plan/span to make all these Fortnite kids use/buy stuff on their platform. The majority of the people only use Steam because all their games are on Steam and functionalities. Imagine 10 years from now, the Fortnite kids will be saying the same thing about Epic store.

4 years ago
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