The decades old question...

Jiff forever, everyone else is in denial. Even the creators says jif. Get rekt

It is always called with hard "d".

In Poland, where knowledge of English is flaky at best, most people pronounce file extensions with the native language sounds. So we always had gif with a hard g, but on the other hand we also have "yot-peg" or even "yot-pe-e-gye" whenever someone sees "jpeg" which isn't that good :-P. Don't get me even started on html :-)

This question is still very actual, bump for getting more votes.

• In my mother tongue : Gif

• In English : Gif

= Hard !

The rule with acronyms is that they are pronounced in accordance with the letters' "regular" sounds rather than the sounds used in the words each letter represents. Hence, hard G instead of soft G.

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