Just got my email.
You have to log-in through Steam and select you product(s), they are then added directly to your account. So no gifting but it doesn't matter what product you chose initially as you can choose again at this stage.
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Everyone who purchased any Paradox product between May 17 and today (including pre-orders of Steel Division: Normandy 44 made before May 17), in any currency except USD (where prices were not changed), a free copy of a full PC game or two DLC, as a gesture of goodwill.
The games on offer will be:
Stellaris
Hearts of Iron IV
Crusader Kings 2
Europa Universalis IV
Magicka 2
Tyranny
OR, if you prefer, TWO from the list of the following DLC:
HoI IV: Death or Dishonor
EU IV: Third Rome
CK II: Monks and Mystics
Stellaris: Utopia
Tyranny: Tales from the Tiers
Should you happen to already own all of the above then the system will credit you equivalent giftable keys.
In order to claim your game/DLC’s you need to fill in the form at the following location: https://support.paradoxplaza.com/hc/en-us/requests/new?ticket_form_id=114093963414
Source: https://forum.paradoxplaza.com/forum/index.php?threads/pricing-change-rollback-information-thread-latest-news-here.1031635/#post-23049884
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