Providing free DLC can also provide revenue at the expense of users' convenience. For example, Naruto: Ultimate Ninja Storm for the PlayStation 3 was shipped with certain features disabled. However, users can freely download packs to re enable the missing content from the PlayStation Store. Consequently, users are exposed to advertisements and potential purchases. There is also the additional marketing benefit that users may believe that there is continuing support for the product if there is an apparent flow of such patches. Controversy also appears over the inability to resell the content. Where a normal software disc can have its license sold or traded, DLC is locked to a specific user or console and does not come with the ability to transfer that license to another user.

(Hiss!)