Steamgifts for marketing? Part 2: A survey [bump with new GA]

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Hi,

A month ago I wrote a post detailing my experience creating GAs for marketing. Several people made some good suggestions as to what I could do better, or at least differently. One of those was asking other people for their experiences.

To that end, I have created an quick anonymous google survey for other GA creators for marketing to give their thoughts. If you have made a GA for marketing purposes feel free to fill it in. If you haven't feel free to take a look, but please refrain from submitting it. If you know someone who has made a GA for marketing, please pass it on. I'll be adding a link in the comments of the 50+ GAs which mention something marketing related in the text.

Here is the survey

I'm not a marketing or survey professional, so I doubt it is a particularly good survey, but it is a start. I focused on making it fast to fill in, I just want to see who is making these GAs, why, and whether they are successful. There are 9 multi-choice questions, and maybe a 10th text question (depending on the 9th). I specifically left the 10th as text (rather than multi-choice) as I didn't want to lead people.

I'll post the results on the forums in a couple of weeks.

Bundled GA - expired (lvl 3+) for those that have read this far (or just skipped to the end).

Update, 17th July: I'll keep up the survey for another week (until the GA below expires) then I'll take it down for my amateur analysis. At the moment there are 24 responses, not bad.

Bundled GA (lvl 3+)

8 years ago*

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20 Comments

perrolijo

Interesting as always :) Looking forward to read your next post about the results of the survey.

8 years ago

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kchild90

Oooooh, interesting. Looking forward to the results :)

8 years ago

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PlanLos

https://www.steamgifts.com/go/comment/s86hsKw done some advert.

8 years ago

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cordinc

Thanks, it all helps. So far I have 8 responses, which is more than I expected after less than a day. (this message was not cut'n'paste :)

8 years ago

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Tsukichild

I don't have any experience with Marketing GA's, but I am also interested in the results. SO have a bump, and I have put the game on my wishlist.

8 years ago

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jbondguy007

Submitted an entry for a 10 copies giveaway of "Predator Simulator" I gave away for my Steam group after the developer had some trouble with keys distribution.

If I recall correctly, the developer posted a discussion in various Steam groups (including mine) and asked for users to vote for the game on Greenlight and leave a comment and that he would send Steam keys to all users once Greenlit. However, that was in the time where Valve were taking action against that practice and his giveaways were "shutdown" - so instead he sent some keys to the owners of Steam groups in which he had posted a discussion. I got 10 keys that way, and attempted to respond to the poll correctly, although there was somewhat a lack of diversity in choices to fit the situation.

8 years ago

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cordinc

Fair enough, that is not a situation I considered. Many thanks for your help.

8 years ago

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raziel88

I am thinking that it would also be interesting to poll people who participated in marketing giveaways to figure whether it succeeded or failed on an individual level, and why. It might be difficult to see why from the creator point of view.

8 years ago

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cordinc

Good idea, that would definitely be interesting to know. Not sure how to do it though. I suspect the vast majority of people entering a GA don't read the GA description or other people's comments or the forums. So only a few would respond to the poll - there would be a huge selection bias. People who create GAs (or comment on forums:) are by definition more engaged in the community. If you have any ideas around this I'm very interested.

8 years ago

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raziel88

Hmmmm... I don't exactly know either, yet. But how many people read or don't read also indicates the effectiveness of the marketing giveaways. Honestly, in most cases I wouldn't use giveaways at least en masse to market something.

8 years ago

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cordinc

I'm not sure about how effective GAs are either, thus this survey :)

8 years ago

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Antomas

Bump for other people to see it, never used SG for marketing but would be interested to find out more.

8 years ago

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