I just came across this post on Kotaku's Numbers blog about charity donations from Humble Bundle purchases. It says that they've raised over $46,000,000 so far on ~23.7 million bundles sold. It also notes that the large volume of sales can compensate for the lower per-game income, and the games included are generally ones sold well after sales have peaked, so bundles aren't necessarily a bad deal for the developers. They can get an income boost and a wider audience than they might have otherwise. I just thought this was interesting enough to pass along, particularly because I wasn't really aware that bundles can still be a nice deal for the devs.

10 years ago*

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Kâ„¢

Note: This is gift url is for Receiver.

10 years ago
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Origin etc. 100% charity bundles screw this.

$10M = almost 1/4 of all donations

10 years ago
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it's been said that developers would prefer people buying from HB as they get more money compared to steam or such. Also word of mouth/etc

10 years ago
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Compared to other bundle sites HiB is still by far the best and most popular for indie devs to use.

10 years ago
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due to it's mega-popularity HB raises the biggest BTAs, with some purchases not even comparable to other bundle sites - you will rarely see Top contributors below 100$ on HB game bundles, while on IG/Groupees you will sometimes see 3-4 of these, unless they GA big prizes like IG sometimes do for them. A lot of people buy HB for 6-10$. So if for example Groupees would sell your game in their bundle that went for AVG of 2.3$ and you get 1/10th of it per sell plus sold maybe 5-10k copies, and HB did same for AVG of 7$ where you get 1/10th (ofc from people wwho chose default split, but a lot of ppl do so to make it faster or just don't know otherwise) and sell 250-500k copies - guess which will earn you more and which you will prefer ;p

10 years ago
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Between the money that comes directly from the bundle, the huge visibility and the trailing effect on long term sales, I'm pretty sure Humble is not a bad deal for developers. What is probably a problem in the long run is the whole bundle system where games go straight from development to one or more low-selling bundles which drain the majority of their potential sales. Plus the mindset where people won't buy new indie games because it's almost certain they will be bundled in a few months.

The other, sad side of the story is that many games shouldn't exist, at least as commercial offerings. All your efforts, your money and your passion cannot guarantee that what you create is something people will be willing to pay for.

10 years ago
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That's a lot money. I wonder how much Humble Bundle made. At the default split it looks like they get 75% of whatever the charity gets so $34.5M?

Now, I've got no problem with Humble Bundle making money. I just don't like it when people act like Humble bundle itself is a charity.

10 years ago
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One thing is for sure.. whoever owns Humblebundle.com became very rich from it. Not saying they didn't work for it but they got a cut of everything that happened on their site. That's a lot of dough..

10 years ago
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Defauly split =
15% goes to humble
20% charity -> usually 2 charities, so 10% per charity
65% devs -> spread across multiple devs.

Only thing I've seen vary is the ratio between devs and charity for some of the single-publisher bundles, Humble Tip has always defaulted to the 15% as far as I know.

So yeah, assuming that Humble gets 75% compared to charity.
Part of that cash would be used to cover their operating costs, don't know how much so I don't know how much actual profit they make of it.

10 years ago
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I personally tend to adjust my donation to charity based on what charities I'm supporting,but I usually try to do 50, 25, 25 split.

10 years ago
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