That's nothing new for Activision. They don't even participate in the summer & winter sales. Not 100% sure about EA, but I think they always just do their own thing too.
Agreed that a lot of the deals are meh. Looking more and more like console game discounts every year. Thank goodness for bundles.
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Link for the promo: https://store.steampowered.com/category/action_fps
Free itens: https://store.steampowered.com/points/shop/event/sale_fps_fest
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