Where i did go so wrong :/

Hello guys, and i got a problem. Please - this is not a self-promo, or promo of other guides, just want to ask you.

I wrote a cool guide, with nice explanations, it's readable, with images. Looking VERY nice. Still - it's not rated.
Published it 15.12.12, still - only 33 viewers.
Link - http://steamcommunity.com/sharedfiles/filedetails/?id=113538416

Okay, i clicked on a random guide. Got this.
Link - http://steamcommunity.com/sharedfiles/filedetails/?id=117972643
I can understand what this is actually a troll guide, but still - 75 viewers. Rated 3 stars.
Published 2 days ago.

Okay, another try.
Link - http://steamcommunity.com/sharedfiles/filedetails/?id=115345707
VERY good guide(i like it). Really. 303 viewers. Not rated.
Published 24.12.12.

And last link - my favorite guide.
Link - http://steamcommunity.com/sharedfiles/filedetails/?id=113935596
Worst guide i'm ever seen. Rush Rapier to win. Rated 3 stars. 311 viewers.
Published 17.12.12

I don't understand, why good guides getting less rating, than wall-of-text guides? Why people, wasting 15 minutes of their time getting more rating, than people, who wasted 3 days on formatting and writing these guides?

I can understand, what i'm in a kinda big nutshell in guide-writing, but still - can some1 give me some tips, where did we go so wrong?(с) Heavy