[NEWS] Steam flash sales might return!

My assumption is Valve wants to keep Steam relevant as the go-to client for video games. Competition from publishers with their own clients (Epic Games Launcher, Electronic Arts Origin, Ubisoft UPlay) and from key sellers - whether trustworthy or sketchy have appeared and grown. While the competitors individually are not as large as Steam, together they are threatening to Steam. Therefore, Steam has to keep changing; adding new things and, in this situation, re-adding old ideas too sometimes.

Can you say that if your friend does not have something interestingly new to tell you then you are less likely to visit his/her house than another friend who bought something that fascinates you?

Maybe, just maybe .... and hear me out on that .... they do it to cater for those individuals who liked them and try to make Steam a more interesting place for their customers without the thought of benefit. :P

Or it is just a happy calculation game. You have multiple groups of customers on Steam. The ones which are waiting for ultra low discounts and the other who buy as long as their is any halfway decent discount. In order to keep some "reasonable" revenues for selling developers/publishers have chosen a middle ground (say 66 %) between the low Flash Sale (say 80 %) prices and the regular sale prices (say 50 %). However, it is possible that the major part of the Steam users are just looking into the sale only one or two times. They don't really care if the game is at 50 % or 66 %. They will buy regardless and not come back later to notice that they made a "bad" decision. So they can still cater to the sales hunter without ruining their profit. More sales, more happy people. In theory a win-win situation.

Maybe with the cleaning event and the mini-game they realised people actually like having the Steam Sale an event, and it boosted their revenue compared to the super-stale sales past?

Just a theory.