What would you do for promoting a game you like?

I'll just do a giveaway here.

First of all I'd add a link to this game in my thread :P

on my activity feed/wall

Honestly? Giving away a giveaway for it isn't going to be as helpful as most people think,you'd get like maybe 1 out of every 10 people to check your game out,the rest would just enter the giveaway and go on their way.

See if you can get an article on more dedicated websites such as indiegames.com ?
Or maybe other bigger gaming websites are willing to do a review.

Give copys to lets players to play so its like a free ad, post about it on gaming forums remember to link to the game tho so people can see post about it on twitter and facebook . once the game is out write a review for it. be helpful on the forums of your game if your a reasonable enough guy people will tend to help advertise a lil or be more likely to tell friends. If I think of anything else i'll come back. =p

I tried to promote a game, i liked, here before. But think I did it too late, so it didnt get much interest (thread lasted 1 day i think), maybe you could start a thread 1-2weeks before it is going to be released?

I think some invite-only giveaways (any game will do) to entice people to look at your thread, and some public giveaways with link to your thread and info on the game in description would be good.

Also include links for gameplay/trailer videos and links to store page, so it will be easier for people to check out the game.

People also like polls, so make sure to include 1.

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Not sure about other sites. But when I search for indie games, I normally search up certain tags im interested in from steam greenlight or steam store page.

Well, I really do like Fallen London, which is an interactive text-based browser game in the same universe as Sunless Sea. It has great writing (think ~Lovecraftian style kind of) and it's both dark and funny at times.It's also free, but has an action limit - after you do something you have to wait a few hours for your actions to recharge. But it has great writing and I recommend it to anyone who likes interactive fiction / victorian fantasy setting.

Wait... you had a question...

I'd write a thread about the game, make a giveaway there, show some cool stuff that you can do in the game or just say why you think that it's interesting/underrated. Also, posting a cool gif of something from the game to r/gaming can do wonders.

Create a few giveaways.
Make a review of it. A real one.
Feature it on your profile.

I'd show my tits

View attached image.

Create giveaways if games I loved went on sale, sometimes I buy them even fullprice if I'm really in love with the titles.. Or tell friends directly. Or talk about the game in my giveaway descriptions.. Or mention it when someone asks about cool games that we finished :)
But advertising games to a bigger crowd is not easy and most of the time remains unnoticed, for example if someone tries to advertise their indie game through a 4 week long GTA V public level 0 giveaway on here, I doubt they get as much attention or purchases as they were hoping for..

I'll make a gameplay video and post it on youtube then make a giveaway.

A twitter and Facebook campain may be helpful as well.

Making a giveaway of the game or making a giveaway of other game but talking about your game? I'm asking in general.

Anyway, I was going to say what you already did. Ask about it on some forums. Maybe some specialized forums, like ARPG forums or something like that. Forums are for old schoolers nowadays, so maybe tweet about it ._.

Just added the game to my wishlist :).

Forum giveaways would probably be the best bet since we are active members who actually read ... most of the time :P.
Other than handing out keys to sites/streamers/etc, not sure there is much you can do :/.

Game developers, indie game developers usuall promote their games by spreading few keys to the community, just to encourage people to play and review.

I don't know what you can do but I like the game.

Oh, an open-world hack & slash ARPG. Good luck trying to promote it for a Western audience against the Dark Souls crowd.

Game looks good. To promote the game, buy it & review. :) If you have any friends who like those type of games, could gift it to them on a special occasion.

Getting some of the games artwork into the wild may be a good start, for example you could offer to make people custom forum banners / signatures using the game's assets.

People will see the artwork and say... What game is that from? Of course you would need the developers permission to use his assets.

Word of mouth is more powerful tool than any other kind of promotion, rather than people paying you for their signatures, you simply ask them to post about the game on their Steam feed or just tell 10 friends etc.

I don't know, but I'm glad it's finished and I'm waiting for reviews. Not really something I'd play, but I threw $1 its way a few years back on Kickstarter.