Ding ding ding. Winner.
That code is for the Industrial Revolution puzzle-game. Solve puzzles for in-game lootz. The actual game key will (hopefully) appear when the game's released :)
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1 day, before release. Or do you mean more? I've never gotten my keys earlier than 1/2 days before the actual release on Steam, which is plenty of time to preload it imo. Yet there might be some exceptions where you get the key way earlier, dunno :p
Edit: Aw, i've just seen the tweet, maybe no preload at all for Infinite :( "keys will be sent out on the release date. We can't guarantee that you'll be able to preload -James"
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well you cant play industrial revolution til bioshock infinite is added to your steam library :(
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The email you're sent contains the exact instructions with what to do with the key they initially give. It unfortunately doesn't say that you will get your Steam key later.
You can always ask their twitter account when you'll get a key, which gets questions like this all the time, or ask on their forums.
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The key you had received is for Bioshock Industrial Revolution
https://www.finkmanufacturing.com/
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is the key you get straight away the steam key or is it for some other dmr? because i tried to redeem it on steam and it said it was invalid
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