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I didn't even know there was such a thing as Steam guides...

I can't say much about the quality of the guides because I don't like DOTA2, but some tips I can give are to check your spelling and grammar, and to advertise your guides somewhere relevant like the DOTA2 forum (assuming such things are allowed there). Otherwise just look for people who need help (again, places like the DOTA2 forum) and tell them to read your guide.

This http://steamcommunity.com/sharedfiles/filedetails/?id=113935596 seems to be a joke. So people really like jokes! Try this next time ;)

Go to the good guides, write "Hey, thanks, that help me, I also have a guide if you want read it :)" and put the link of your guide.

Just checked on my Awesomenauts guide and its got 100 views... more than I was expecting.