NBA 2K17 is region locked in some cases. Not sure if you were aware of this or not. Are you in the USA or Canada?
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Yeah unfortunately it's not displayed as I was told by a rep, they told me to contact them and they would explain the details. That's probably what ya want to do just to be sure. If it is regionlocked its better to know ASAP or there's going to be a lot of rerolling possibly..and having lots of people see your key or link probably isn't a good idea. They really need to do a better job of showing that on the site.
Here's something that was posted for the August monthly that might help.
https://www.steamgifts.com/discussion/Qir84/humble-bundle-august-monthly-bundle-incl-nba-2k17-pillars-of-eternity
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A special giveaway for my group!
https://www.steamgifts.com/giveaway/X1f3V/nba-2k17
GROUP LINK : http://steamcommunity.com/groups/Sparefreekeys
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