I just launched my first big giveaways on Steam gift after having thousands of keys being ripped off by bots on Gleam.IO. My contest can be found here: https://www.steamgifts.com/giveaway/XNmJz/the-black-watchmen

I would like to know, as an Indie studio, what do you think it's the best way to promote my games? Advertising, giveaway, CNN? :)

And if you are a fan of ARG (Black Watchmen) or Hacking Game (NITE Team 4), feel free to chat about it.

7 years ago

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How do you think indie studios should advertise to the community?

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Banner Ads
Social Media Ads
Youtubers and Twitch
Press and PR
Giveaways

I don't think giveaway is that great of an idea. It will help. But I think user reviews and some kind of ads can help more than a giveaway.

7 years ago
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Maybe it's possible to give out keys to streamers/youtubers? Not necessarily the top ones, as they will probably ask for money, but like the middle popular ones :) and have them hold giveaways for one or more keys too!

7 years ago
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You could giveaway key to groups/people, that are actually indenting to play the game, asking for a review if they liked the game. Mandatory review is not applicable (or you get many bad ones^^), but after people played a game (and the game is somewhat good) they might write reviews.

Something like https://www.steamgifts.com/discussion/T80Im/playing-appreciated-joincreate-giveaways-with-the-intend-for-the-games-to-be-played-within-a-month

Or invite people in the forum to a whitelistgiveaway and add only people that confirm they will play it.

That only gives you more reviews and a bit more aknowledgement in the community. Not that much of advertisment.

7 years ago
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I don't think that would help. Steam reviews are not the issue here, the game has already got 90% positive reviews (yes, it's that good), and the quantity is satisfying for an indie game. I think public GA is still a better way to promote a game.

7 years ago
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Happy Cake day.

Jeha thats always the question.
10k people hearing the name and 10 playing it /writing a review or recommending it to friends
Or 100 people seeing it, but 50 playing and stuff.

Dunno if there is an amount of reviews when the game gets featured by steam or something.

7 years ago
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Thank you :)

I sincerely hope it would be more than 10, that more people would check Steam page, see that 90% positive and decide to give the game a chance, but you might be right. Who am I kidding, I haven't got the slightest idea about how this stuff actually works; the problem is that developers seem to be at the same place.

7 years ago
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I once made a test how many people even read the GA description... It's below 10% for lvl2 ... So not much hope into the community I guess ;-> Or at least nur into the "public" people.

But I don't know. Maybe for winning a game it's different.

7 years ago
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Send to youtubers and streamers. I think this is the best way

7 years ago
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Bruh! 🤝

7 years ago
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i think that GA answer is quite biased :D

7 years ago
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Hiring a decent PR guy should help. I've enjoyed Black Watchmen immensely, and your forum is awesome, but you should really communicate with people outside of it, be it giveaways (just not Gleam ones, Gleam if for trash nobody would buy otherwise - and nobody would play after winning), press, Youtube or something else (just not banner ads, your target audience is able to think, therefore most of them will never see your ads because of adblock)) It saddens me to see that Black Watchmen still haven't got the recognition they deserve, you are obviously doing something wrong, and this something has nothing to do with creative part. Seriously, just hire somebody who knows how to promote such stuff.

7 years ago
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