Oh look, a puzzle! [Solution revealed]

01010100 01101000 01101001 01110011 00100000 01110111 01101001 01101101 01101100 00100001 01100011 01100100 00100001 01110101 01101111 01110100 01100000 01101101 00100000 01100110 01101001 01100011 01100011 01100101 01110010 01101001 01110011 01101000 00100001 00100000 01001000 00100000 01110100 01101001 01101000 01101111 01101010 00100000 01110010 01101111

Not as easy as it seems but it's still quite easy. No contributions required. Here, have a timer.

Hint #1: Having some knowledge about binary could prove useful.
Hint #2: You only need to decode it once.
Hint #3: What you need is hidden in plain sight.
Hint #4: Decoding is the last step.

The solution is pretty simple. The binary code that gave the giveaway code was hidden in the LSBs of the original binary.

Here's the original binary in a clearer format:
01010100 01101000 01101001 01110011 00100000 01110111 01101001 01101101
01101100 00100001 01100011 01100100 00100001 01110101 01101111 01110100
01100000 01101101 00100000 01100110 01101001 01100011 01100011 01100101
01110010 01101001 01110011 01101000 00100001 00100000 01001000 00100000
01110100 01101001 01101000 01101111 01101010 00100000 01110010 01101111

When all but the LSBs are removed, you're left with this binary:
00110111 01101110 01001111 01101000 01010001

And when you decode it, you get the giveaway code which leads to this giveaway.