Go here: http://www.steamgifts.com/manage/created, then click on "Send Gifts" or similar.
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When someone wins a giveaway, its email address is shown to giveaway creator.
You simply send the gift/code to that email. That's the best, fastest and more secure way.
You can also add the winner on steam, but if you don't know what you're doing, you could get scammed.
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"That's the best, fastest and more secure way"
I disagree. By sending it via email, the winner sometimes doesn't give a sign and/or forgets to activate. If, for any reason, you have to reroll, you have no guarantee that the key hasn't been used.
Actually adding the person and meeting her/him in the Steam chat ensures that you give him the key when he's online and ready to activate it. You can also check right after giving it to her/him that it's in her/his library.
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title^ is there any pop up or something?
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