Never Settle Reloaded

They're keys.
Also for your second question do you mean trade value?

Payday 2 is awesome but idk if you can get it for those games. And yes they are keys. FC3 BD is UPlay, Crysis 3 is for Origin and TR+Bioshock are for Steam.

They come as keys but you have to make sure the store you buy it from is part of the promotion.

Keys, Far Crys are for uPlay while Crysis 3 is for Origin.

be sure to check if the retailer you are buying the card from is participating in the Never Settle promotions - a lot of stores don't - i payed $10 extra for my 7870XT just to get the never settle bundle because i checked with the other shops if they were doing it or not

TBH? People buy those Far Crys for 3$, The Crysis 3 for 7$ and Bioshock Inf. for 10-15$

If you wait you can get copies of Battlefield 4 and Watch Dogs :P

AMD change bundle Never settle forever: http://sites.amd.com/us/promo/never-settle/Pages/nsreloadedforever.aspx, don't reddem your bundle before added BF4 and TOTAL WAR: ROME 2

Newer titles will probably be bundled with the new HD 9000 series coming in October.

Also they've run out of Bioshock Infinite keys. My friend activated his coupon in early august and is still waiting for AMD to restock.