You can also.... use free unicode emoji, just copy-paste them in your Steam chat/comment or post !
http://unicode.org/emoji/charts/emoji-list.html
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Either lots of crafting, or they own some kind of exchange/trading bot for emoticons? Who know. :P
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I usually buy emoticons and backgrounds from the market and I recently just looked at my market history. I'm surprised that almost always the same person is selling the emoticons in bulk and it's from different games. I can understand one emoticon but in bulk? Really? Where do these people get their emoticons?
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