Where did it go?

Does it look like this ? EDIT: nevermind, looks like you activated them to your account.

into your account?

so you redeemed the game at your account? you either find a copy from somewhere else/buy one more bundle or tell the winner what you did and ask them to mark it as not received after one week.

If you click on the "give this link" button there should be a popup about you got a gift, then after entering some info an activation link should be sent to the email address you entered. If it's yours, then you have a mail with a subject of "your slice of humble pie is ready" . In that mail there is an activation link that activates it for a Steam profile if you did not activated the games for your account, only clicked on "give this link", then you can send the winner the link you have in the "slice of a humble pie email.
Or, worst thing: you activated it, therefore you need to get a new copy (luckily HB SEGA still running). Even in this case 1$ is a cheap (and good) way to learn how HB works :) Imagine if you would have "lost" a key for a game that's not available so cheaply, that would be quite a problem.

Well guys thanks that is in fact what happened. I will find him something and try to get that for him if possible. I'm a doof lol.

Thanks for the suggestions and help guys, sigh, now to help the poor guy.