Will be The Secret World with 50% or 75%?

Not anytime soon though :/ maybe when they feel thy have milked enough out of their original player base or if people stop playing and they feel a f2pp with micro-payments model will work better... Age of conan, lineage 2 all went down the same route sooner or later

They get a lifetime premium membership so... eh they got what they paid for; even though what they paid for might not be worth much.