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I think Deals category is to report deals, this would fit better in Off Topic,

No idea on that though.

It's 5 MyTeam packs which are essentially booster packs which contains cards for an in-game fantasy team-type game mode. You're also guaranteed to get a Kobe Bryant player card in one of the booster packs.

So, no extra gift copies of the game.

The packs contain consumable cards for NBA's version of the Ultimate Team game mode.