WTF is with prices

A wizard did it.

Also try http://www.steamgamesales.com/

This is GMG my friend ^^

Aliens

Steam works with the publisher which sets the price. Buying many keys(reseller programs) is cheaper and thus they also sell them for less money. I bought fear for 5$ on GMG

this was the answer i was looking for ^^

Publishers.

I think green man gaming tries to set offer and demand on their digital goods. I'm sure that if we were all to buy a single FEAR 3 key from GMG, the price would go up a little.

Basically, games lose value over time as demand for them decreases, but price drops happen very slowly, and not in a uniform fashion. Sales often happen to promote new products, services, or content, in an attempt to broaden the consumer base for a product or related products.

Sometimes, retailers will have random sales to get consumers to come back to their site to encourage the continued use and traffic on their site to hope to increase their volume of sales, making up for profit margin losses in volume of profit.

Games like FEAR3 experience massive drop-offs in sales after release, and after them being mediocre is widely known. There are too many products on the market that are better than it, and in plenty of cases, also cheaper than it, so the full retail price remains higher than it should, or will be bought at, and retailers can tank that price to try to get impulse buyers on a title that otherwise isn't moving off their shelves (digital or otherwise).

The sad truth (for FEAR3) is that if anybody was going to buy a game, or even more specifically a shooter, there are better, and/or cheaper games that people can, do, and will go to before FEAR3.

That, and Aliens.