It's already available. Click the eye icon after the game name in the guiveaway list.
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This is something that the SteamGifts Plus Greasemonkey script did, but that's no longer operational after the relaunch, of course.
If there's a game that I don't want cluttering my feed, I'd like to be able to hide its giveaways. (Also, stuff that I actually own but SteamGifts doesn't realize that fact, because let's face it, the DLC detection isn't perfect.)
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