Comment has been collapsed.
If you want an overall explanation, it's a temporary event on bundles individually that allows people to buy multiple copies of the bundle at a discounted price (as they get additional copies of the bundle), so it's great for giveaways and specially for group buys.
I thought I'd never use it, but I bought a bundle via group buy on happy hour and it was well worth it. Spent $1.91 for a $3.99 (lower launch price) bundle.
In case you're interested in indiegala groupbuys that all make use of happy hour: http://steamcommunity.com/groups/groupbuys/discussions
Comment has been collapsed.
Discounted price for their bundles.
People then buy them in bulk and split them, so it costs ~$1 per bundle instead of $4.
Go to GroupBuy Steam group if you want to get in. http://steamcommunity.com/groups/groupbuys/discussions
Be aware you will buy and collect more game than you could ever play if you start buying them (and mostly craps, but some are ok).
Comment has been collapsed.
This was the explanation that helped me to understand it :)
https://www.steamgifts.com/discussion/o0EVj/please-explain-indie-gala-happy-hour-for-the-especially-stupid#HovYNVb
Comment has been collapsed.
19 Comments - Last post 7 minutes ago by OsManiaC
231 Comments - Last post 36 minutes ago by Adamdoodles
27 Comments - Last post 1 hour ago by WastedYears
1,178 Comments - Last post 1 hour ago by Tyln
65 Comments - Last post 2 hours ago by yush88
72 Comments - Last post 3 hours ago by AKFalcon
74 Comments - Last post 3 hours ago by paco7533
52 Comments - Last post 44 seconds ago by RiderOfPhoenix
3,686 Comments - Last post 7 minutes ago by masterbubu87
90 Comments - Last post 8 minutes ago by idontknow23
144 Comments - Last post 34 minutes ago by CallMeMoth
168 Comments - Last post 58 minutes ago by Y6i7mmm
130 Comments - Last post 1 hour ago by LaVolpe99
17,374 Comments - Last post 1 hour ago by Warriot
Comment has been collapsed.