Everyone is influenced by marketing. If you think you aren’t, you’re lying to yourself.
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According to research it tends to have a subconscious effect. Meaning that even if you believe you're 100% not affected, you can still be affected. So yeah, we're probably all affected even if just slightly.
But what I tend to do is simply put the prices next to eachother, round it to the nearest meaningful price an compare it to the prices I believe make sense for the product in question. At least with larger stuff anyway.
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I agree and I'm the same way. Putting money away is the first thing I do, but with the remainder I'm a lot more free. I specifically parcel out my 'fun money' so I can buy things guilt free. At that time, I'm not too swayed by prices - if I want that thing, I'll buy that tihng.
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Depends ... what we're talking about - if i were to buy baby food on the go, without having done proper research/lookup beforehand (multiple credible sources) on whats best for the sucker ... i'd go with premium. Or literally ask the clerk - will it blend? Just to test, whether their trying to shill me something or actually make an example relating to their personal choice (aka possibly stealth shill you something).
The variety of marketing/selling methods goes far and wide into many aspects not visible at first glance 4P's. In fact these days you can't even tell if you weren't bamboozled on some level. I'm not talking about biting the bullet badly, but knowingly or unwittingly having gone with something for a "reasons".
In the end it boils down to what is it worth to you ... a smart fellow will at least
try and figure that out in as much detail as it is reasonable to invest.
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Don't be ridiculous, of course you are affected by marketing--often at levels that you do not understand or consciously recognise. Claiming otherwise is naive or ignorant at best, or plain disingenuous at worst. There are a multitude of techniques that marketers can exploit to take advantage of the way our brains are wired and the way we operate socially, here's a quick rundown of the most common ones: https://blog.hubspot.com/marketing/psychology-marketers-revealing-principles-human-behavior (Case in point: No. 6 "Anchoring", basically everyone who uses this site loses their shit over this).
You can only begin to actively make a conscious effort to resist these kinds of tactics if you are aware of them in the first place (and not even then is it guaranteed you will succeed, as some of these phenomena have shown to be extremely resilient). That said, on a higher level of cognitive functioning, this kind of thing is more obvious, and thus easier to counteract which is why they often backfire, resulting in reactance .
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All of that makes sense to me, what baffles me is the continued millions spent by Coke and Pepsi for example. Everyone has tried both, and thanks to bs exclusivity deals, on a regular basis. So how those commercials have any effect, let alone enough of one to justify the expense, leaves me confused.
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The cola wars of Coke vs. Pepsi are infamous, especially given the so-called "Pepsi paradox" of people apparently preferring the taste of Pepsi in a blind test but choosing to buy Coke instead. But the issue of taste and purchasing behaviour for cola isn't as straightforward as we might think, and Slate has a good article on that subject here.
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not me. But it does work. J.C. Penney was a real-world case study a few years ago.
They were known for always having stuff on sale. Like, the same table would be 50% off of $150 all year round - so really $75
A new C.E.O. came in, and said, why be ridiculous, why not just price it honestly - just say the table is $75.
All prices dropped significantly, and they stopped the sales.
Business tanked, the C.E.O. was fired, and they went back to having year-round sales. Basically, more people would buy a table for 50% off of $150 than the same table for $75.
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It works on certain things and not as well on others. Furniture seems to be very hard to price actual cost value unless you are an expert on wood or materials.
I've got a bit of an eye for cloth quality so for me I can say this shirt quality isn't worth the price it's selling at even if it was a $5 shirt. Now if the furniture were sofas which includes fabric or leather, I would be able to put a better value price on it and know that it was NOT a $150 quality sofa( the table in question, pretend it's a sofa) that's 50% off and instead is a cheap $75 one marked up.
Of course the moment you say "sales" "limited edition" "limited time offer" etc etc, people want to buy something even if they didn't need it... a lot of psychology and "who can you trick the most?". There are cultural differences as well, in Asia, haggling is still quite common in many areas, price differences etc. The tricks are different.
tl;dr: all people are idiots less knowledgeable in various areas, thus vulnerable and companies capitalize on it.
As a consumer, the most important factor in BS marketing for me is "Are they treating me like an idiot?" There are many ways that are not obvious like the aforementioned sales all year round and then there are scammy tactics like many mobile ads have adopted recently where they have a still picture for 30 seconds and say "drag here to build a defense turret!" in which obviously any touch is a click to their page. They aren't selling their product, they're 100% tricking you into it.
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it's not about quality. It's about the fact that most people like the idea of getting a deal, so if you think it costs $150 and you're paying $75, you think you've saved money. Same with haggling, you want to feel like you beat the seller (newsflash: that never happens)
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https://en.wikipedia.org/wiki/Psychological_pricing
https://www.entrepreneur.com/article/279464
http://smallbusiness.chron.com/psychological-pricing-11862.html
https://www.accountingtools.com/articles/2017/5/16/psychological-pricing
Don't need my marketing degree to know this stuff. Always thought it was pretty obvious. :X
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I hate price that end with .99 on Humble Store, because it means I lose $0.01 on my Humble Wallet :(
$1.00 * 5% = $0.05
$0.99 * 5% = $0.0495 -> 0.04 on result amount
And in real life I hate price that end with 9 on purpose, because I already have too many 1 dollar coins. (faceplam)
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Like point 99 to make 10$ purchase look like 9.99 even though it's practically 10$ anyway. Or retarded slogans among the lines of 'Best games.Lowest Prices' .
Personally i find it annoying and rather buy thing for 10$ than 9.99$ since i find it insulting actually . Also all the marketing talks ends up having reverse effect on me . I'd buy stuff from straight and honest seller/business for higher price rather than one trying to 'gently' guide me to their production with all the bullshit tactics to brainwash me.
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