extensive research has shown .99 works to make people buy more than if the price is .00, that is why stores do it.
stores that do .00 pricing suffer lower sales.
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not watching tv and using adblock helps a big deal to keep the bullshit out of your head.
i like to think that i'm not easily influenced by marketing. but if i was i wouldn't even know, right?
¯_(ツ)_/¯
good thing i don't have that much money to spend in the first place.
basically the whole marketing jazz is the same story as with everything in life. if you don't pay attention you get fucked over.
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I am affected to the degree that I find it distasteful and moronic. This is probably why I've always preferred unemployment over a job in advertising.
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I think some, if not most, items during liquidation sales are a gimmick.
Whenever we see a "store closing, final sale" thing going on, my mom tells me that she saw a cute PJ set that she wanted to buy for me when I was a kid when Kmart was around in Canada, but held off on it. When they were closing and having their final sales, she went back to the store hoping to pick up the exact same PJs on sale, saw they were discounted 75% off, yet they were the exact same price as when she first saw them prior to the sale tag.
It's no different than what happened when Target closed here (was an employee), and now news articles are reporting similar incidents happening with Sears. And yet, during these final sales, people go crazy and swarm the store. So clearly the marketing tactics work when you think an item is discounted heavily and you're getting a good deal, but are unaware that the price of it has been marked up prior to it. I remember similar things happening to some Steam games getting marked up before the summer/winter sales.
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I try to ignore them when they become obnoxious but I think everybody gets affected at least a bit by all the marketing. That said I've seen how some marketing campaigns backfire spectacularly in making me want to purposefully avoid whatever they're trying to sell me instead of wanting to buy it (I remember this one ad campaign that coca cola once ran here in the mid 2000's that made me and my friends stop buying coke for months because it reminded us of how annoying that ad was).
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I'm good at buying cheap, or waiting for discounts for most stuff while keeping the price and it's value for me in mind.
I'm trying to get better at not buying stuff I'm not really needing just because it's cheap, but slowly getting there :)
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The "X.X9" doesn't really work on me, I always round it up to either "X.50" or "X+1".
But just because I'm beating the system on one marketing trick, they probably have dozen other that gets me without much problems (most obvious for me so far would be Humble Monthly,, kinda makes we wonder why I still didn't bought full year subsciption since I can't talk myself to pause any month anyway...).
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Marketing goes deeper, like not only on price and slogan, also on the colours a product use, the logo, the package, EVERYTHING. So we are all afected like it or not. Just go and try to choose blindly from a product you don't know, you will look all this things without real knowledge of the quality of the product.
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Sure I do, and I personally believe that everyone does on some level or the other. Some are very gullible, some are more aware, but some form of marketing is always there affecting people somehow.
I'm mostly thinking of food related products here, but I am perfectly aware that I can be swayed by marketing bs. I've specifically decided to try a product because of product placement before, and I have passed on buying something I knew was good simply because the commercial for it really annoyed me. In stores I've sometimes gone "oh wow, this is on sale? I need to buy this" even though the sale isn't practically good. Occasionally I'm justifying stupid purchases (meaning trash food) for myself like that.
As for the "this product is under XX, only X.99!" thing, it really irritates me when they do that because it's incredibly cheap trick. However, if I'm looking at two products that are virtually the same, only that one is the even and the other is one cent less, I'm going to take the cheaper one. One cent is still money that I can throw into savings and those will eventually round up to even number that can be used to buy food in a pinch.
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Yes, of course! I would like to say that stupid marketing things don't work on me, but that would just be me fooling myself. While not every stupid marketing thing might work on me, some clearly do. And it's the same for other people, not every single stupid marketing trick might work well on them, but some do. And people who keep saying that marketing don't work on them are generally just fooling themselves, and are more likely to fall for them as they're less on guard.
For me, the trick that really seem to work the best are things like "limited time offers". I'm trying to be on guard with these, but I do fall for them far too often...
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Another marketing BS is:
Final Clearance Sale! Big Discount! The store is closing soon!
And one year later, the store and that advertising is still here and running...
Good thing is I don't have interest on the item they sold, so no effect on me. :P
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Like point 99 to make 10$ purchase look like 9.99 even though it's practically 10$ anyway. Or retarded slogans among the lines of 'Best games.Lowest Prices' .
Personally i find it annoying and rather buy thing for 10$ than 9.99$ since i find it insulting actually . Also all the marketing talks ends up having reverse effect on me . I'd buy stuff from straight and honest seller/business for higher price rather than one trying to 'gently' guide me to their production with all the bullshit tactics to brainwash me.
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