People are often confused about what the term Rest of World (ROW) means in regards to gaming regions and restrictions.

ROW is a contextual identifier, not an absolute one. ROW means something different depending on how the publisher of a game has set things up.

Much of the time, ROW operates as what is actually known as World Wide (WW), meaning that a key is completely unrestricted and can be activated anywhere on the planet. We often use the term ROW as a synonym for WW, but it's actually an inaccurate usage.

When a publisher has setup restrictions on key activation for specific countries or regions, then ROW means "everywhere else in the world, EXCEPT for those places where region and country specific restrictions are in place." In other words, ROW only means everywhere SOME of the time or MOST of the time, but definitely NOT all of the time.

If I'm wrong about this, someone more expert let me know.

7 years ago

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I've always wondered why they list a few places and add row, surely they should only need to say row
if it was indeed row, it would be like me saying you can use this tool in Brazil Australia and America....and the whole universe,
i think you are completely right.

7 years ago
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this distinction is important and often missed ... I hope others will follow your lead

7 years ago
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I get that, but what I don't understand is what we should do with that information? Unless we happen to be given the specific regions where ROW keys cannot be activated (for example, as Indigala does) by the reseller/provider, ROW keys can only be assumed to be WW until proven otherwise.

7 years ago
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You are absolutely correct but I had to laugh. You sounded SO CONFIDENT! But then you ended by saying essentially "uh, I hope I'm right -- if not, someone tell me!" :D

7 years ago
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From my experience ROW means I can (usually) give to other regions/countries, except those listed explicitly. It also means I always have to pay the maximum (I haven't seen a case where another region had to pay a higher price).

7 years ago
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In other words, ROW only means everywhere MOST of the time, but definitely NOT all of the time.

Yup, it's all in the publisher's hands, and even same publisher can use ROW in totally different meaning between each games.
Which kinda makes it useless, doesn't it?

Same problem with various "Europe" locks, which mostly means "European Countries that weren't part of USRR", but other times it's only "European Union" or some combo of those two with "but without Germany, they have their own lock". Or something else entirely...

7 years ago
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I just noticed "RoW" today on Steam and I was like... what is that?! Republic of Wakanda? :)) I can't believe it's been a thing for so many years, and that they still haven't made it easier to understand (maybe with a tooltip).

14 hours ago
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they still haven't made it easier to understand (maybe with a tooltip)

They really don't have much incentive to do so.

For the average Steam user region restrictions are mostly irrelevant. If you can't gift a game to somebody because of price differences learning more about region restrictions won't change that neither.

Humble on the other hand, one of the prime sources for third party steam keys, maintain the stance their keys are for personal use only. By their definition friends and family are mostly people who live in the same country as you do which would make region restrictions irrelvant again. (As is evidenced by the fact if lots of your gift links pop up all around the world they might ban your account for being a commerical reseller.)

I also believe Humble very much on purpose doesn't provide proper region restriction information becaus they don't want to. (the list that pops up when you create a gift link is generally mostly bullshit)

14 hours ago
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