Click on the blue ribbon where it says that your giveaway has ended and click on send gift button and you will see winners email. Compose a neat little email with steam key included or simply add the winner on steam and send him key through chat.
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Either:
a) It should show they're e-mail address in the "Your giveaways" section. E-mail them the code. (Remember to screenshot the sent e-mail in case they claim they never received it.)
b) Add they're profile on Steam (watch out for impersonators) and give them the key through chat, again ensuring you screenshot that you gave them the key.
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After it's all over, there's two ways:
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