It's probably better to being selling well before the actual sale starts, that's my experience - probably because people who care begin buying cards well in advance to complete sets. Which reminds me I should have listed a lot more cards but it's oh so boring and I was tired and I had other things to do as well.
During recent sales generally I saw cards dropping in value, and the themed cards weren't worth much anyway, so most badges I've taken a look at were crafted at a loss.
I'm sure there's a lot of people who know a lot more about cards and the market about me, so consider this just my 2 femto-cents of a bankrupt cryptocurrency.
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