Yes, you can gift directly if you add them as a friend, but you need to take regional pricing into account, you may not be able to gift people from certain regions due to the price difference in regional pricing.That is usually the regions where game prices are usually higher than your own, since you said you have rubles, that'll be most of the world. So make sure to set accurate region restrictions to your giveaway. You should be able to gift RU/CIS regions without issues, but I can't say any others.
And to your second question, no, you can't make a giveaway like that. You have to choose a game you want to giveaway prior to making your giveaway, you can't make giveaways with "a game of your choice under x price".
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I have 200 rubles on Steam. Can I choose a game that I want to give to someone and then just buy it as a Gift?
After all, lately you can’t buy a gift with an item, at least in the ru-region, you can only give it as a gift right away.
And the second question, which follows from the first.
Can I just make a giveaway without a game, indicating that I will simply give away a game worth 200 rubles to the winner’s choice?
Of course, indicating in advance that there are regional restrictions on gifts.
Thank you for your attention.
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