Jokes apart, I think that's the reason that bundle was quite mediocre.
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Why would Humble agree to that, they'd just move onto the next dev on the list.
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I don't think they have many devs lining up to be in bundles. It's up to Humble staff to convince publishers to feature their game on the site.
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Haven't you heard? It's part of a big nefarious conspiracy that involves a collection of activities such as hiding the existence of alien unicorns living on Earth, trying to push the Humble Monthly on people, and getting Donald Trump in office.
edit: there should a new one this Tuesday according to a tweet from Humble
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So people will be left with no other tempting choices and go for the HB Monthly instead, happened before.
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Some serious talk here, I suspect that it is getting harder and harder to convince devs/publishers that bundling their games is in their best interest anymore. Particularly when sites like G2A are running rampant, allowing thousands or tens of thousands of keys into the wild at bundle prices (<$1 per key) can be a pretty costly decision when you have a game that already has a fair amount of demand and publicity out for it. Bundling can still make sense for games that have struggled to find a foothold in the market, or maybe if a dev/pub needs or wants a quick cash boost at the expense of lost future sales or a game has come to the end of its profitability cycle, but for most games that people are already highly interested in it's probably not a sensible move anymore.
It's one thing to have keys being given away to friends and family who would never otherwise have heard of or even considered purchasing their game, but it's quite another to have thousands of keys which were acquired for pennies in an organized way intended for large-scale resale being in constant supply 365 days a year on sites like G2A which promote massively to the mainstream and are biting into actual sales from fully licensed shops.
The difference in profit is massive. Consider a dev who gets maybe $0.50 per copy of their $15 game sold in a bundle, vs selling it for full price and getting $10 per copy (or maybe $5 during a sale). Again, it's not really so much a problem if it's not biting into normal retail sales, but large reseller markets like G2A are absolutely disrupting the market and are trying to come across as fully legitimate storefronts, competing with licensed storefronts like Steam/GOG/Humble Bundle/etc. The average uninformed consumer, or the person who just doesn't care, sees that they can get the game cheaper at G2A and thinks it is normal and that the devs are getting their usual cut if they buy there instead of a licensed storefront. WRONG.
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Your words make sense, but don't forget that many games which get bundles just wouldn't sell otherwise. Getting bundled is hardly ever in the dev/publisher's interest, it's often an act of desperation. Of course this is not always the case, the recent 2K bundle is a clear example of that, but generally speaking bundles are more and more of a way to extract at least some revenue from an oversaturated market.
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Getting bundled is hardly ever in the dev/publisher's interest, it's often an act of desperation.
That seems to be more or less the case right now, but it wasn't always so before the blatant key reselling and market oversaturation became serious problems. When Humble Bundle in its heyday could sell upwards of 1-2 million bundles and pull in $5-10 million in gross revenues in a 2-week period, the boost to word of mouth marketing as well as the fat wad of cash upfront with little risk of large-scale key resale profit loss was an enormous draw and I'm sure devs/pubs were frothing at the mouth to be included. It was probably a lot easier to get games into their bundles when the conditions were like that a few years ago.
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Of course, things were very different back then. Humble was the only bundle site, they ran two bundles a year and they featured top indie games which could certainly benefit from the huge amount of revenue and the visibility boost. Then came the other bundle sites, Unity, Game Maker, Steam Greenlight... and here we are, today. People complain a lot about repeat in Humble bundles, but at least they try to keep a certain quality. If you want new shovelware every week, you know when to find it.
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