3rd party DRM in Steam

If Steam is kinda DRM itself, then why publishers act this way? I mean i can understand some limits such as "5 activations per months" for Fable 3, it's very reasonable. Same for Gothic 4 (4 activations per month). But there're such kinda things as EA Access (e.g. Crysis has 5 activations... in lifetime). What the hell is this? Greed? Incredulity toward their customers? Or else? I mean there're so many DRM-free games which i won't pirate because of my respect to developers. Don't some pulishers understand their measures are too stupid and just prevent people from buying? Sooner ol later any game will be hacked, no matter what kinda protection it has. If all games are connected to your Steam account, isn't it enough? Yes, you can back-up NCF/GCF files and make a pirate repacked non-steam copy from that, Still, it will be useless if you can't activate it on Steam. So what's the true point of this? Steam itself is a good answer to piracy. Same for DLC concept, isn't it? Why keep making such "pain in the ass" restrictions which are completely unneeded? Imho, i wouldn't pay for a game if a publisher of this considers me as a criminal (even before i did something bad) even though i wouldn't pirate a freakin game just because i don't need it and all i want is to play it. What your thoughts of this? I was just got some bucks to spend. I wanted to buy Borderlands: GOTY but some DLCs have the activation limit of 5 times. And this was only reason prevented me from buyings this, i've just decided to buy something else. Am i wrong acting this way or what?