Malwarebytes offering amnesty

Malwarebytes is offering a free 12 month premium key to pirates. No matter how you acquire their premium software, you can get your own key valued around $30. It sounds like they have run into a problem where pirates are generating legitimate keys that might later be assigned to a paid customer and not work. The program information is here. This is not the first time companies have offered amnesty to pirates. Windows 10 is a free upgrade to pirates, and the very successful game Witcher 3 reached out to pirates, even allowing them to add the game to their gog galaxy client without having purchased it.

I have no opinion either way, but I'm interested how others feel about it. Should companies be fighting piracy or accepting it? Gabe Newell is quoted as saying "Piracy is a service problem, not a pricing problem". At least with gaming, I think several companies like Ubisoft and EA have been responsible for a rise. It feels like you can't get a complete game unless you preorder from 7 different retailers to get all the preorder bonuses. Pirates get them all in one package. Sorry in advance for this topic, I know it may seem like I'm beating a dead horse.