IGN Prime Free Game of the Month - Five Nights at Freddy's

It's not a poor business decision to keep your customers happy. It is a well-known fact that it is much more costly to attract new customers than it is to retain existing customers. That is why many companies will offer incentives to people that are considering canceling their subscriptions. I personally am on the fence about renewing my membership next month, and I would be more likely to do so if I was guaranteed a key every month instead of a chance at a key.

Playstation Plus (or whatever their subscription service is called) ensures that all of their users have access to the free games included as part of membership. There is no reason IGN should not do the same.

When I signed up and completed the direct payment form, the promise was a free Steam game each month, not entry into a lottery for a limited number of codes.

Saving a few bob by shafting your customers is a far worse business decision than keeping them happy by providing what was advertised at the point of sale.

I got walking dead s2 free from steam I think.

It may still turn out to be a lottery for codes, and an exercise in frustration, rather than all of the subscribers getting what they paid for.

Just sayin'

:)

It's IGN, are you surprised?