Okay i get i, developers need money for their work but this is....

The reviews are decent and there are people playing it right now. I would say that there's nothing wrong with the price even though it's not my kind of game.

Hmm that looks interesting. Thanks for the heads up 😄. I'll add it to my wishlist and perhaps wait for a sale :P.

It's a bit cheaper in my region, around $43 US dollars

It is like the flight simulator games, where usually a single DLC can cost more than an AAA game (and sometimes a "full" AAA game, which is not 60 USD but in the 80-150 USD range).
When you are dealing with very specific audiences and your product tries to cater to all their needs to the fullest instead of being for the masses, the core audience always pays the higher price. The simulator market is full of these small pockets.

New pricing strategy seems to be emerging recently which worries me...

Overprice your game.
Bang it on sale at what you would have sold for.
Laugh as everyone buys your game during the only time people would have bought your game but at full price.

Look at AAA games on "sale" now at what used to be full price.

I like this type of games. Recently I've accomplished all the campaigns in Unity of the Command (which is the best wargame I played so far). But this... Ok, my region's price is 40 usd but even then I'd pay no more than ~ 5 at max.

*It's in my Subscriptions list since last sale.

Great thread anyway, the comment is eye opening.
Thanks for all the info.

The game in euros cost 73 euros with in usd it costs 40$

View attached image.

Would I buy this? No.

But we have a lot of factors to consider when deciding a price. The goal is simple, maximize income, if the game is too expensive, fewer will buy it, if it's too cheap you won't earn as much per unit sold. If your target audience is mostly teenagers, they'll not be able to buy a really expensive game, if your target audience is people in their 40's-50's, they will have more disposable income and so on.

Hardcore wargames have always had a niche audience, so they know that they'll need to charge a higher price per unit than a game with similar production value that's targeted towards a wider audience, as the number of people who would even be willing to buy the game is quite low.
People who are into hardcore wargames are also generally a bit older. If you're 30 and into hardcore wargames, you're considered young. So they know that they're able to charge a high price per unit with these games, as it's targeted at people from whom time rather than money usually is the issue when it comes to games. People playing a game like War in the East are also people who are unlikely to be buying a whole lot of games, as a game like this will require many hours just to get into. Basically by the time you've powered through the main campaign in DOOM, someone playing this game will be feeling comfortable with most of the basic mechanics. There are grognards who still actively play Harpoon, a game that was released in 1989, and which has continuously been updated to run on modern computers.

slitherine publishes lots of niche war games like this. You could argue it becomes slightly like paradox's $200 dlc games... The time spent on grand strategy games can be huge too, the time for one "war" you can maybe finish two AAA games, so for that price it's take your pick.

I think that for every game steam thinks 1$=1 euro and that rly sucks since I am not in a country that is part of EU and we don't have euro as our currency and yet I get the same price as EU people.
P.S. the steam policy behind 1$=1 euro is because of VAT as far as I heard but I am not rly sure about that

Gary Grigsby ate my hamster.

This isn't the cartridge days of the NES/SENS where one might see such prices for a rare/low production run game. IN the digital age there's not too much excuse for one thing being that costly.

Nothing new.
To give you an example, Sid Meier's Civilization V in US costs US$30.
In Australia it costs US$70.

Its not even a different currency. But somehow its price goes up more than two times if you buy it in Australia.