Gearbox Studios, developers of games like Borderlands and also publishers of stuff like the new Homeworld titles, have been bought by Embracer Group, the same Swedish company that owns THQ Nordic and Koch Media.

https://kotaku.com/gearbox-has-been-bought-for-1-3-billion-1846186922

Good, bad, or same for franchise and games?

3 years ago

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Good, bad, or same for franchise and games?

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Good
Bad
Same
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3 years ago
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Could be worse...

3 years ago
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yeah seems kinda cheap ,would have thought atleast 2b.

3 years ago
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The current price paid is much lower actually, $363 million:

The initial purchase price was $363 million, half in cash and half in Embracer shares, with a further $1 billion to be paid ($360 million shares and the rest in cash) if Gearbox are able to hit “agreed financial and operational targets in the next six years”.

3 years ago
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I don't know if this is good, so potato 🥔

3 years ago
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3 years ago
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same +1 🥔

3 years ago
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Same. Don't know much about either of the studios. So 🥔

3 years ago
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Wonder what that means for the IPs they do. Developer or publisher owned?

3 years ago
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It could be worse, imagine if it's being bought by Sony, say good bye to PC version.

3 years ago
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They bought Zen Studios (makers of Pinball FX3) not so long ago, and there is already talk that upcoming Pinball FX game will be subscription model.

3 years ago
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3 years ago
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With the new Pinball FX coming FX3 would be going away from Steam. Any IPs that are on FX3 currently would need new licenses unless they've already included that in the old license agreements. All the Marvel and Star Wars tables should carry over since they are currently working on new tables for them. All the Fox tables (Balls of Glory DLC: Family Guy, American Dad!, Bob's Burgers, and Archer) as well as Aliens vs Pinball DLC should be okay but will more than likely need a new license deal to include those IPs since Disney acquired Fox.

Bethesda is now owned by Microsoft and Zen and Microsoft have a good relationship still (they used to be part of Microsoft Studios) and that DLC carried over from FX2 to FX3 so it's likely a new license agreement will happen and those DLC will carry over again.

Portal carried over from FX2 to FX3 and they are on Steam so I'd say this Valve IP will be carrying over to the new FX. TWD most likely will carry over again as well.

I think the biggest question mark here as to what might not make it is the Universal Classics.

As far as a subscription based service goes..

I own every DLC but the Williams tables and they spent the last two years releasing only those, which I have zero interest in. From my understanding they are going to be releasing new DLC this year that aren't Williams which is great but if the new Pinball FX DLC is under a subscription based business model I'll pass. Here's the biggest question, is the new DLC going to be what's subscription based or is the whole new Pinball FX client going to be sub based where you need to pay monthly to actually play Pinball, even with tables you own on FX3?

3 years ago
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My hope for reasonable solution: give two possibilities. Either you buy table packs as you used to, or pay subscription and immediately access all tables.

3 years ago
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People saying it was cheap don't seem to be too clear on how value of companies works, I think.

3 years ago
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It's still cheap, comparing to Codemasters which have been bought by EA for $1.2 billion.

3 years ago
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+1

I also find it funny that when people try to disagree, they don’t point to any quantitative argument, only further supporting the initial observation.

3 years ago
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3 years ago
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comparing this to microsoft's bethesda acquisition this is incredibly too expensive for a company that releases a majority of their games as trash. aliens colonial marines, duke nukem forever, godfall; that does not seem like a very safe purchase imo

3 years ago
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Real question on everyone's mind - can they get rid off Randy Pitchford?

3 years ago
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hope so

3 years ago
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+1

3 years ago
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Better question: Will they want to ?
After all, if they agreed to this deal with him still in charge, that means he hasn't done anything that bothers them.

3 years ago
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Thats really up to debate. Buying a company doesn't necessarily mean they are okay with staffing. It depends whether Pitchford as a CEO has made sure he can't be fired, but if Embracer doesn't like something about him they can easily fire him and have their own CEO even if they consider company to be worthy of taking over.
It's the assets what they are after not those who work there.

As an example - I worked in relatively big IT company. Some other huge IT company from Norway bought us. CEO walked (of course with several millions in his pocket) and so did half of the staff because they restructured the company by different standarts and fired shitload of workers (and eventually hired new ones)

3 years ago
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"pitchfork"

seriously, get your fact straight

3 years ago
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How would this translate to their IP's? Borderlands is developed by gearbox but published by 2K. I wonder who has the rights.

3 years ago
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Gearbox has the rights, 2K is just the publisher.

3 years ago
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3 years ago
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Strange how some argue 1.3 billion would be cheap. They have one big IP, Borderlands. And with a big release last year, plus payments from Epic for exclusivity, they still had a revenue below $100 million. Homeworld is doing far worse. Duke Nukem is outdated. Nope, this is overpriced.
I don't expect them to be able to trigger the full $1 billion bonus payments.

3 years ago
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3 years ago*
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AAA publishers don't put their games into bundles to "make money." Bundle income is piss in a bucket compared to even the deepest retail sale, and bundling their games devalues them.

They put their games in bundles for visibility.

3 years ago
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3 years ago
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You're the only one being rude and disrespectful here.

3 years ago
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3 years ago
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You're right. No one should ever disagree with you, and if they do, they should be met with all the rudeness and hostility you can muster.

3 years ago
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3 years ago
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You're right. I'm obsessed with you. I live and breathe to haunt your comments and point out their inconsistencies.
My life is so sad and pointless (and petty!). I'm not sure how I shall find a way to go on!

Or maybe, just maybe, like any other person in the world, I saw something with which I disagreed, and commented to the contrary. But nah, that certainly couldn't be it, because it doesn't play into your victim complex.

Lulz.

3 years ago
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How often do you see a bundle including DLC ?

How often does the DLC cost as much as the base game, if not more ?

I'm thinking they bundle a game to get people to buy the DLC. That's where they make their money from bundling.

3 years ago
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Indeed, that's one of the reasons I said "visibility." Selling DLC is one of the reasons; some others are drawing attention to an upcoming release (for example, a Resident Evil/Capcom bundle before a new RE game release), to revive "dead" multiplayer games, or to simply get some word of mouth advertising for an obscure title that may have slipped under the radar.

3 years ago
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+1

3 years ago
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3 years ago
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Randy can buy so many usb sticks now.

3 years ago
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XD

3 years ago
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it doesnt matter. people will buy anything as long as the e3 vid is flashy enough and the proper amount of hype is poured on. games dont have to be good or even finished for people to want them.

3 years ago
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Off they go.

3 years ago
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Battleborn Remastered with offline single player campaign, perhaps? Or not because it's published by 2K.

3 years ago
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Well...

View attached image.
3 years ago
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i find your neutrality indifferent.

3 years ago
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Not blacklisted, nor whitelisted! :|

3 years ago
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greylisted.

3 years ago
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Hope they can pull a Duke Nukem 2016

3 years ago
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And thats good or its sht like when IGB bought HB and said "we ll not change anything" and changed basically whole HB? :D esp fuked whole monthly bundle into overpriced choice and started bother with often SMS verification when purchasing from store?

3 years ago
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i read some comments here about the pinbal games, i want to say 1 thing about this:
i'm 100% sure,that in the next 10 years,there will be others developers that can create pinball tables games with the same quality they do,so also if someone try to do something that is not much a good deal for customers at last gamers\players that don't care about licensed pinballs (starwars etc.) will go to can play others alternative pinball games cheap but with the same good quality\graphic\physic etc.
And top of this i will not exclude that someone can create it with new way of monetization for the dev (crypto mining,socials monetizations or tasks to do,alternative skins to pay like warframe game etc.by avoid also any publisher and publish it direct on web browser) but that will enable people to play pinball games with the same good quality,graphic and physic but totally 100% free for the player.
Everithing is possible,never lose hope...
So personally also if i love pinball games (and i buy some cheap pinballfx too) and play them since amiga 500 i'm not so much worry about this.

3 years ago
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No Chinese involvement? Now, that's the real news.

3 years ago
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Damn, 2020 keeps on giving I guess. All these studios being bought and sold!
Next thing you know, Steam will open a Steam Market Studio to make it easier.

3 years ago
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I wonder why Randy decided to sell. Epic gave them loads of money for Borderlands 3. Was it still not enough? I remember BL3 sold for 50% off when it immediately released on Steam. Was that a sign of desperation for money? I doubt it's because Randy got tired of all the (deserved) hate. He seems too much of an asshole to care.

3 years ago
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He could be thinking of retiring soon and thinks this is the best deal he will get. He could have built up some large debts we don't know about. Maybe Gearbox needs an infusion of cash to keep going.

Or it's just simple greed.

3 years ago
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Hmm possibly. I just read he's still going to be in charge of Gearbox so I don't think much will change.

3 years ago
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Closed 3 years ago by Exodust.