I would send them the unique gift URL personally. That way they know it is 100% legit becuase no one else has ever had access to their steam key. Also, they are emailed the link that will allow them to download and install thier games elsewhere.
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You can send either, but I would like to think people would be extra appreciative of the unique gift url as opposed to simply the key code.
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I just thought I'd make sure before doing this giveaway.
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