News: https://www.gamasutra.com/view/news/307546/Humble_Bundle_has_been_acquired_by_media_giant_IGN.php

Media giant IGN announced today that it has acquired Humble Bundle, the company best known for selling packs of indie games at pay-what-you-want prices. Terms of the deal were not disclosed.

This is potentially a big deal for game developers, since Humble has expanded beyond its bundling business to publish games, pay devs to make games for its subscription-based monthly game club, maintain a subscription-based online game trove, and operate an online game storefront.

However, a press release confirming the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity.

Humble grew out of a bundle of indie games sold to raise money for charity in 2010, and in the seven years since it has raised over $100 million for charity. In a conversation today with Gamasutra, Humble cofounder John Graham and IGN executive VP Mitch Galbraith reiterated that IGN does not intend to change the way Humble does business.

"If it's not broken, don't fix it," said Galbraith, who explained that IGN started looking to make a deal like this nearly a year ago. "The idea is just to feed them with the resources they need to keep doing what they're doing."

"We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already," added Graham. "Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities."

7 years ago

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On a scale from -5 to +5, how do you rate this news?

View Results
+5 (best)
+4
+3
+2
+1
0
-1
-2
-3
-4
-5 (worst)

Same thing happend to Santa Claus

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7 years ago
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He wasn't bought, the Coca-Cola company image of santa was created by them, unless lenguage barrier makes me miss something here

7 years ago
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rip Humble Bundle

7 years ago
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Now that i read't i'll vote 0 since they just explained that they aren't going to make any change, only marketing improvements.

7 years ago
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Thats what they said. Said and do, 2 different things.

And really, improve marketing? Are there people out there that dont know Humble yet?

7 years ago
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Yup! I'm pretty sure that there a lot of people that don't even know bundles at all, because every time someone stalk my profile they think i'm rich or politician.

7 years ago
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Your sent value is only $522.84. I'm not sure why they would think you're rich.

7 years ago
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He was referring probably to his actual Steam profile, hence the "stalk my profile." He is 120 shy of having 3000 games....
While I don't have that many games myself, I have enough from shopping various bundle sites for bundles and sales, as well as buying cheap during Steam's big sales, that I have accumulated a large library as well. A LOT of people do not know about bundle sites, because a lot of people do not know about Steam.

7 years ago
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Thanks Pyro, you spared me from drawing a explanation for him.

7 years ago
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XD
NP. I sometimes have the same issue with people seeing the number of games I have and suddenly assuming I must bathe in cash or some shit. I make a point of not accepting random friend adds and keeping to myself, and even put a disclaimer on my profile. Still get occasional brats from a couple Discord servers I am in, trying to mooch games or games, doing the "poor me, can't afford this game on sale" or "my birthday is coming up and I really want this from my wishlist"... -___- ugh...

7 years ago
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Last time a guys asked "How do you have so many games? Are you rich?" i said "Yes! Silvio Santos is my uncle and we're real close".

I gave some keys for a few random kids once, i'll never do that again! Now i'll just giveaway my keys for adults over SG raffle.

7 years ago
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I was talking about my real life! I'm a celebrity and i have some pictures in my profile while i'm enjoying my Brazilian mansion, riding my Buggati Chiron in my bedroom, surfing on my pool and building a snowman inside my fridge. I'm so damn rich!

7 years ago
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And still you havent given all AAA games to every SG user. The greeed! ;)

7 years ago
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And really, improve marketing? Are there people out there that dont know Humble yet?

I highly doubt it'll improve marketing much, but I wanted to comment on the latter question - you'd be surprised. A while ago I remember looking at a game's discussion forum on steam and someone asked when preorders will be available, at which someone replied that they're available on the humble store. His answer? "I don't buy from these shady sources, I want it on steam". I'm guessing most people with less than 50 games are completely oblivious of most authorized reseller stores.

7 years ago
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Sure its not just a zealot that buys only on Steam to "support Valve", even if they long turned from blessing to curse?

7 years ago
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then maybe read again ;p "We want to stick to the fundamentals in the short term." - short term being key word here. It basically means that Humble had some plans for nearest future, so they will not meddle with these (possible because it could mean contract termination), but when it's done they are free to capitalize all they want.

7 years ago
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I was aware about that too, but i think they are not going to destroy HB's name, because it's like the OP of bundle sites, the predecessor, the mother!

... and yeah, i believe that they are going to implement changes in the future, but not totally bad... something like IGN subscription inside HB Monthly... Thrust me, i'm a lawyer.

7 years ago
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then I suddenly trust you even less ;p

7 years ago
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Fair enough... I can live with that... Do you want some coffee?

7 years ago
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I really hope nothing changes for humble then. But I know, as it happens with most merges or takeovers, that there will be changes. And potentially very bad ones. I just...I just really hate IGN. Have done for so many years now, so hearing that there is a possibility that they may now screw up humble bundle just is not good at all.

Ladies and gentlemen, potatoes and muffins, let us all have a moment of silence. For today we are witnessing the potential soon to be death of a beloved company at the hands of a bunch of content stealing trash piles.

7 years ago
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\(^○^)人(^○^)/(• ◡ •)/( ゚◡゚)/┏(^0^)┛┗(^0^)┓┌( ಠ‿ಠ)┘
good news. i hope creators of HB take much money. very good project

7 years ago
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Gamespy was bought by IGN in 2012 died 2 years later.
Im accepting bettings for how long HB will last

7 years ago
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2 years sounds about right. For now all is peachy, they are all friendly, then 6-8 months in, one of the founders "leaves to pursue personal life/projects" then another, then 1 year in IGN openly starts changing HIB structure and command chain and bundles and even optimistic people start raising eyebrows. 1.5 years in we see drastic changes due to subscribers numbers going down steadily, then 2 years in they announce HIB is for sale... someone buys it... page closes... we wait for years to gain access back to our files...

7 years ago
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most I can give is about tree fiddy.

7 years ago
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I'm gonna be generous and say that HB has enough momentum to last for 3 years (although it'll probably be a shell of its former self during the last year). With a bit of luck IGN will resell Humble before it dies.

7 years ago
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Deleted

This comment was deleted 2 years ago.

7 years ago
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Well, my annual sub ends in two months, so they still have some time to prove their case.

7 years ago
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7 years ago
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Literally the only way this could have been worse was if it was G2A. IGNs at that level.

This is NOT going to end well for our favorite company.

7 years ago
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HB was my steam's reference store. This is sad.

7 years ago
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Am not good on long english texts, csn someone can tell me please what happened and whats dat mean for HB and customers in short version? Thx so much

7 years ago
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HB company got a new owner. New owner says they won't change anything. Customers should not see any differences.

7 years ago
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Thank you. But then why they bought it?

7 years ago
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It is what they always say when companies buy another company. They don't want the workers or customers to be afraid. The new owner surely wants to make money from this deal, so something will change, but for now it should be no different. :)

7 years ago
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"the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes." - I guess probably not for long but we will see.

7 years ago
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This is the end

7 years ago
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Until there is changes made at Humble, I can't see it as bad news, or good news really. I'm pretty ambivalent at this stage, and I think some who have a problem are jumping to conclusions.

7 years ago
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There have been stories/rumors of HB firing staff and running out of money for the past year or so. I suppose the options were to find a new owner or go out of business. The new owners will surely want it to become profitable, and if HB are not presently profitable then changes will be made, regardless of what they say. But only time will tell what those changes may be. :)

I'm just glad they found a way to stay in business. HB with an asterisk is better than no HB at all. :)

7 years ago
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I'd definitely prefer for them to stay in business, but if they've been running losses it makes it likely there will be changes. It'll just be interesting to see what it is like in about six months, you know when the fiscal year ends.

7 years ago
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Trying to look on the bright side, I don't know anything about the state of their financial accounts of course. In some cases maybe the company made some bad deals or took some bad loans several years ago, and all they need is someone to clear the deck and give them a fresh start financially. That's the best case scenario. And maybe having IGN behind them now will allow them to negotiate bigger deals with different publishers. :)

7 years ago
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It was like hearing EA took over BioWare. Sure, ME1, ME2 and Dragon Age soon after where still good.

But then it all went downhill.

7 years ago
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I'd consider that a false equivalency. For one, ea and bioware are from the same industry, whereas ign and humble aren't really. Also ea had previous for taking a company and putting restraints on them, which was why people disliked that deal from the beginning, to my knowledge ign don't own any other bundle sites/ key sellers.
Either way, I'm not a fan of ign, but I also don't dislike them much and would prefer to wait and see

7 years ago
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Right now I'll put this at a -3. Not worse case scenario but still disappointing. Humble bundle can't really improve from where it's at aside from letting people pick games they want in a bundle, so they can only go down from here. A shady company owning them is not good news.

7 years ago
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2018 news: After losing its original name, Unruly Bundle company completely stops selling bundles. Their focus on providing cheapest deals for previously bundled games changes to store and market, merging with G2A, acquired by IGN recently.

Jokes aside, obviously acquired companies are continuing going "own" direction only as long as it correlates to head company interests. Hope for best, however; until now they were favorite bundle company and best store outside of steam in my unruly opinion!

View attached image.
7 years ago*
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I can really tell it's Friday the 13th with gaming news like this.

7 years ago
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Hmmmm I don't really see how this is going to end up being a good thing, as the only reason one company buys another company is to make money. They see there's a market and consumers and they want in on that without doing the legwork to start something of their own. So they'll buy something that's already working, but now the pie is being split up a bit more and so more money needs to be made, and the only way that can happen is to offer the same consumers less of what they were getting before for more money. It just works that way economically. The upside is that because of free market rules, if they don't offer good value any more, some other company will fill the gap probably.

And the other potential saving factor is that at least they are being bought by a company involved in the gaming sector, it would probably be worse if some big tech company like google or facebook bought them.

7 years ago*
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Screams in horror

7 years ago
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(╯°□°)╯︵ ┻━┻

7 years ago
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Well there goes almost all chance of me buying from HB in the future.

7 years ago
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... were his words. Till the next Tuesday's bundle. ;)

7 years ago
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Who could pass on HB's hostile takover bundle filled with 10/10 IGN titles like Slaughtering Ground, Why So Evil or GooCubelets?

7 years ago
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Unlikely, only once this entire year did I really consider buying and ended up deciding against.

Though I reckon that Tuesday's bundle is likely the best chance since IGN supposedly won't alter things on the short term so there is a few bundles before it all goes shit.

7 years ago
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7 years ago
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7 years ago
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+1000!

7 years ago
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"The idea is just to feed them with the resources they need to keep doing what they're doing."

If they really do just this, we might actually see Humble going uphill from here on.. Im not perticularry interested in the trove and games they are part of publishing, but Ive been subscriber for monthly for several months already and am really looking forward to any bundle. If this means the quality will grow and we could see some bigger name bundles or just more of them, Im all for it..

Lets just hope that the obvious fact that IGN just wants in on the action and get some money for themselfs wont get in the way of HB work. As others already have stated - will just have to see.. Im going with "0" atr this stage..

EDIT: I actually disagree with some of the claims that this kind of merging always mean a bad thing, because the one who takes over just wants the money. Seriously.. How can you claim something that arrogant. Businesses buy out other companies if their interests ar aligned, to save them from bankrupt or to widen their market. Usually smaller companies get super big after someone big buys them.
Of course there are case (as is for everything) when something like this doesnt go as planned, but I dont see a reason to condemn this so early.. Will see in a year or so.. If theres a ground for hate train or not..

Also.. Business wise - If money gets invested where its suppoused to, we might see Humble become legit publisher of games..

7 years ago*
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Time to start downloading everything / making sure everything is backed up.

7 years ago
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Well, there is the nail in the coffin for people on the fence about doing the monthly bundle subscription. "Nooope"

7 years ago
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